The Little Shop is located on the corner of Diagon Alley and Knockturn Alley. It's an electronics store run by Elara Daniels and Joel Björklund
. There's few other employees, including Siobhán Neville
. They sell electronics, insulated against the magic that would normally muck in the workings. They sell everything from iPods, to lamps, to laptops (no wifi however). While electronics are the majority of it, there's a small array of other muggle stuff — they've got a few racks of muggle clothes, some muggle sweets.